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Visual branding uses stories to convey your company’s values and tells your audience how they should feel about your business. Therefore, visual branding influences how your audience perceives your organization. Find out why this is important, especially when finding new hires, and how you can control your branding images for your desired impact. 1.Focus on… Read more »

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When you secure top talent for your business, you want to hold onto those workers for as long as possible. However, you may be unsure how to encourage your best employees to stay with your organization. Implement these ideas to help retain your top talent longer. 1.Treat Employees as Assets When you treat your employees… Read more »

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When we started our firm back in 2007, a lot of people wondered about our approach. In an industry that most consider a numbers game and a specialty that is literally all about numbers, we took on the challenge in a different way – one that conformed to our values. These are the values that… Read more »

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As an employer, you’re always looking to hire top talent. However, you may be losing the best candidates to your competitors. Follow these guidelines to attract top talent to your organization. Keep Your Mission, Brand and Culture Aligned Make sure your company’s mission, culture and brand remain aligned. Your mission describes your overall goal and… Read more »

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Most people and companies are actively promoting themselves on social media. However, the overwhelming amount of information that’s available may make finding the right accounting job challenging. Follow these guidelines for using social media to benefit your job search. Network Social media helps you network with people in the accounting industry worldwide. For example, you… Read more »

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When preparing for an interview, you’re most likely focused on impressing the interviewer with your job-based knowledge, skills and experience. However, you should also be thinking about ways the interviewer should impress you with what it’s really like working for the company. Here are a few things you should be looking for during your next… Read more »

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Many accountants are concerned about how artificial intelligence (AI) will impact their role within a company. Although computers are increasingly being taught to act like humans, and changes are being seen in the accounting industry, there are many benefits to advancements in technology. Here are some ways AI is affecting the accounting industry and what… Read more »

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As a business owner, you’re always looking for ways to save time and money. Here are four ways you can save time, reduce IT costs and more by taking advantage of cloud service. Simplification When using the cloud, you simplify your need for IT services. Typical companies utilize various systems for using the phone, emailing,… Read more »

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When interviewing candidates for accounting positions, you want the best hires so you get the best results. Here are a few questions you can ask accounting candidates to find top talent that will best fit your needs. 1. Why Did You Decide to Work in Accounting? Top candidates pay attention to detail and perform the… Read more »

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When interviewing your next accounting candidate, it’s important you look for someone with the core beliefs, attitudes, and behaviors that make up your organization. Find out how you can hire a candidate who matches your company culture and why it’s so important. 1. Define Core Culture Determine what your core culture is based on your… Read more »