Tips for Explaining Financial Concepts to Non-Finance People

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Explaining financial concepts to non-finance people can be challenging. People may be intimidated by financial data because of the jargon or because they lack financial literacy. In any case, a fair knowledge of understanding and analyzing financial reports is required for professionals to connect the business and external environmental factors to help with company growth.

Tips For Talking About Financial Topics

Make Information Relatable

Share financial information in a relatable way. Because the topics may seem dry and boring, you need to discuss them in an interesting manner. For instance, when talking about a complex subject, use personal examples rather than broad concepts to help people more easily understand the topic. Also, align the information with your audience’s core goals and metrics. They will be more interested in hearing about information as it applies to their needs and success rates than in general terms.

Be Concise

Use clear, concise language when sharing financial information. Provide only the information needed to make an informed decision. Sharing unnecessary details may make your audience feel overwhelmed and can complicate the topic rather than simplify it.

Use Visual Images and Graphs

Provide visual images and graphs to illustrate your message. Because numbers are often confusing, presenting images and graphs before sharing the numbers provides context and understanding for the figures. Your audience will better understand the importance of the concept you are explaining.

Logically Present Information

Present financial information in a logical sequence. Rather than jumping from one topic to another when explaining a complex idea, start with the basics. Build a base understanding level of what you are talking about. Ask your audience questions to determine their understanding of the information. Logically build on the topic you are addressing. Continue asking questions to see if anyone needs further clarification.

Use Consistent Metrics

Provide your audience with consistent metrics. Know which metrics to use and which to leave out. Ensure that they are meaningful and thoughtfully presented. Using consistent metrics provides a reference point to present complex information in new ways that your audience understands.

Make Your Presentation Fun

Add fun to your presentation of financial information. For instance, use a funny story rather than theory to explain a concept. Also, implement humorous comments in your communications. Additionally, share jokes during an otherwise dry discussion. Further, ask audience members to participate in roleplays rather than simply hear you speak. Plus, place comic characters and cartoons in your presentation. Remember to be mindful of the context and appropriately use humor under the circumstances.

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